Brand Systems and Visual Identities. Senior Designer at Landor, previously at Design Army. MFA in Graphic Design, MICA + BFA in Visual Communication Design, SAIC. Based in Chicago.
©2026 bynn-shen.com
Brand Systems and Visual Identities. Senior Designer at Landor, previously at Design Army. MFA in Graphic Design, MICA + BFA in Visual Communication Design, SAIC. Based in Chicago.
©2026 bynn-shen.com
Publication Design
Guidance: Shiva Nallaperumal
Self-directed, 2022
Recognition: Gold, Indigo Design Award, 2023
Interior designer Rachel Dougan who owns ViVi Interiors called Scandinavian design a “lifestyle”. She says, “But Swedish design has no place for clutter because clutter ruins the lines. It begs to be left alone so that air and light can circulate through it.” Inspired by her words, the spread and page layout takes on a module-like structure with the text and image fitting together precisely. The color treatment has a cool, mature approach to the common pastel color palette in Scandinavian design while the layout brings a fresh perspective to a changing narrative.