Brand Systems and Visual Identities. Senior Designer at Landor, previously at Design Army. MFA in Graphic Design, MICA + BFA in Visual Communication Design, SAIC. Based in Chicago.
©2026 bynn-shen.com
Brand Systems and Visual Identities. Senior Designer at Landor, previously at Design Army. MFA in Graphic Design, MICA + BFA in Visual Communication Design, SAIC. Based in Chicago.
©2026 bynn-shen.com
Fruit Fest
PROJECT INFO
Guidance: Shiva Nallaperumal
Fruit Fest celebrates the fruits from different parts of the world and highlights what makes them unique. The identity is based on a collection of colorful abstract shapes reminiscent of what we might see at fruit markets and street vendors. Reminded by the unique flavor profiles of certain fruits, this identity seeks to reimagine those memories through shape and color.
The stickers on each poster are scattered throughout the page with varying orientations to break the rigidity of the composition and structure. With the exception of the main poster, the flavor profiles on each sticker correspond with the showcased fruit illustration.