Brand Systems and Visual Identities. Senior Designer at Landor, previously at Design Army. MFA in Graphic Design, MICA/ BFA in Visual Communication Design, SAIC. Based in Chicago.
©2026 bynn-shen.com
Brand Systems and Visual Identities. Senior Designer at Landor, previously at Design Army. MFA in Graphic Design, MICA/ BFA in Visual Communication Design, SAIC. Based in Chicago.
©2026 bynn-shen.com
Art Direction, Brand Identity, Packaging, Visual Merchandise
Agency: Design Army, 2024
Credits: (Creative Direction) Pum Lefebure, Mariela Hsu / (Design) Chloe Jung, Bynn Shen, Mariela Hsu / (Motion) Jason Chae / (Web Design) Mariela Hsu
PRESS
Print Mag, 2025
Print Mag, 2024
AdAge, 2024
Ads of The World, 2024
Applied Arts, 2024
Branding in Asia, 2024
Campaign Brief Asia, 2024
GDUSA, 2024
LBB Online, 2024
Muse by Clios, 2024
The visual system pairs a streamlined wordmark with an evolving library of ‘M’ icons, each designed to reflect Morphe’s emphasis on individuality and fluidity. Supported by a refined typographic system and color palette, the icons serve as distinctive brand identifiers across product categories, bringing variety and consistency to the identity.
A comprehensive packaging system brings greater consistency and distinction to Morphe’s extensive range of makeup products. The identity extends from primary and secondary packaging into campaigns, digital applications, and retail environments, establishing a consistent visual language across the brand.