GOLD HOUSE

2026

Client
Gold House

Agency
Design Army
Team
Creative DirectionPum Lefebure
Sucha Becky
Mariela Hsu

DesignBynn Shen
Momo Jiang
Chloe Jung

PressPrint Mag, 2026InfoGold House was reimagined as a cinematic expression of collective power. Built around the idea of “Powered By Us,” the new identity transforms the organization into a bold cultural platform where visibility, influence, and economic empowerment converge.

The visual system blends refined typography, luminous gradients, and rising circular forms that suggest momentum, emergence, and limitless possibility. Gold becomes both symbol and signal, balancing heritage and prestige with a distinctly modern energy. Designed to flex across editorial, digital, social, events, and partner content, the system creates a cohesive world that feels expansive, dimensional, and unmistakably aspirational.

The rebrand positions Gold House not simply as an organization, but as a cultural force shaping the next generation of global leaders, creators, and changemakers.  

ContributionsDeveloped graphic system standards and scalable frameworks for applying the Gold House identity across digital, print, and event experiences. Designed social templates, invitations, event collateral, and wayfinding systems supporting flagship programs and activations.




























BYNN SHEN


Senior Designer based in Chicago, IL
Currently at Design Army

INFO

GOLD HOUSE
Brand Identity, Digital Experience  

MORPHE 
Art Direction, Brand Identity, Packaging, Visual Merchandise

RADIAL MAGAZINE
Publication Design

SCHENK+
Brand Identity, Web Design

WORLDPRIDE DC 2025
Brand Campaign

ZANER
Typeface Design

  ©2026 Bynn Shen