Brand Systems and Visual Identities. Senior Designer at Landor, previously at Design Army. MFA in Graphic Design, MICA/ BFA in Visual Communication Design, SAIC. Based in Chicago.
©2026 bynn-shen.com
Brand Systems and Visual Identities. Senior Designer at Landor, previously at Design Army. MFA in Graphic Design, MICA/ BFA in Visual Communication Design, SAIC. Based in Chicago.
©2026 bynn-shen.com
Brand Identity, Visual System, Digital Experience
Agency: Design Army, 2026
Credits: (Creative Direction) Pum Lefebure, Sucha Becky / (Design) Sucha Becky, Bynn Shen, Momo Jiang, Chloe Jung / (Web Design) Mariela Hsu
Press: Print Mag, 2026
The visual system blends refined typography, luminous gradients, and rising circular forms that suggest momentum, emergence, and limitless possibility. Gold becomes both symbol and signal, balancing heritage and prestige with a distinctly modern energy. Designed to flex across editorial, digital, social, events, and partner content, the system creates a cohesive world that feels expansive, dimensional, and unmistakably aspirational.
The rebrand positions Gold House not simply as an organization, but as a cultural force shaping the next generation of global leaders, creators, and changemakers.