Brand Systems and Visual Identities. Senior Designer at Landor, previously at Design Army. MFA in Graphic Design, MICA/ BFA in Visual Communication Design, SAIC. Based in Chicago.
©2026 bynn-shen.com
Brand Systems and Visual Identities. Senior Designer at Landor, previously at Design Army. MFA in Graphic Design, MICA/ BFA in Visual Communication Design, SAIC. Based in Chicago.
©2026 bynn-shen.com
Brand Identity, Web Design
Team: Pum Lefebure, Mariela Hsu, Bynn Shen
Agency: Design Army, 2025
Credits: (Creative Direction) Pum Lefebure, Mariela Hsu / (Design) Bynn Shen / (Web Design) Bynn Shen
Live website here.
Schenk+ is a real estate development and investment firm specializing in student housing across the United States. With over 25 years of experience, the company sought a new identity that would reflect its established expertise while introducing a more contemporary visual direction.
The rebrand centers on a geometric logo and an architectural grid system inspired by the built environment. Intersecting lines and modular forms establish a distinct visual language, creating flexible compositions that adapt across different formats while maintaining a consistent identity.
The system extends across stationery, editorial materials, digital applications, and branded merchandise, giving Schenk+ a cohesive visual identity that reflects both its experience in real estate development and its focus on student living.