Brand Systems and Visual Identities. Senior Designer at Landor, previously at Design Army. MFA in Graphic Design, MICA/ BFA in Visual Communication Design, SAIC. Based in Chicago.
©2026 bynn-shen.com
Brand Systems and Visual Identities. Senior Designer at Landor, previously at Design Army. MFA in Graphic Design, MICA/ BFA in Visual Communication Design, SAIC. Based in Chicago.
©2026 bynn-shen.com
Landor
Senior Designer
09/2026–Present
Develop and execute design concepts across brand identity, visual systems, and packaging. Collaborate with creative and strategy teams to bring brand strategies to life. Client: Abbott
Design Army
Senior Designer
07/2025–09/2026
Designer
05/2023–07/2025
Designed across brand identity, campaigns, packaging, digital, and spatial activations. Select clients include: Gold House, Hilton, Linder Global Events, Marriott (including The Luxury Collection Expeditions), MORPHE, PepsiCo, SCHENK+
NBCUniversal
Motion Graphics Intern
09/2022–04/2023
Produced motion graphics for digital documentaries, designed key art for YouTube and StayTuned, and created branded marketing assets for NBC and MSNBC.
Perch
Graphic Designer
07/2021–07/2022
Graphic Design Intern
05/2021–07/2021
Developed brand identities and designed packaging, websites, newsletters, and marketing assets for Amazon third-party sellers and DTC brands.
Design Museum of Chicago
Design Intern
09/2020–12/2020
Developed the visual identity for the museum’s virtual conference, Re: Treat, and designed social media graphics, motion content, and museum merchandise.
WIX
Wix Playground Academy Student
06/2020–08/2020
Exclusively selected as one of 48 participants out of 1,000+ candidates for intensive 3-month web design program.
EDUCATION
Maryland Institute College of Art (MICA)
MFA, Graphic Design
08/2021–05/2023
School of the Art Insitute of Chicago (SAIC)
BFA, Visual Communication Design
08/2017–12/2020
Young Ones TDC 2023
04/2023
Indigo Design Award 2023
04/2023
04/2023
04/2023
PRESS
Print Mag
06/2026
Print Mag
06/2025
AdAge
10/2024
Ads of the World
10/2024
Applied Arts
10/2024
Branding in Asia
10/2024
Campaign Brief Asia
10/2024
GDUSA
10/2024
LBB Online
10/2024
Muse by Clios
10/2024
Print Mag
10/2024
Indigo Design Award
03/2024
Art Direction
Visual Identity
Logo Design
Type Design
Brand Systems
Brand Guidelines
Packaging Design
Web Design
TOOLS
Illustrator
Photoshop
InDesign
AfterEffects
Figma
Robofont