Morphe Holiday Drama
PROJECT INFO
Art/Creative Direction: Pum Lefebure, Sucha Becky, Heloise Condroyer
Designers: Momo Jiang, Bynn Shen, Richard Liu, Jason Chae, Chloe Jung
Packaging: Mariela Hsu, Ziyi Xu
Producer + Photographer: Greg Swales
Product Photographer: Jon Paterson
PressAdAgeAds of The WorldApplied Arts
Branding in Asia
Campaign Brief Asia
GDUSA
IBB Online
Muse by Clios
Print Mag
Get ready for the biggest drama of the year—To create excitement for Morphe’s new holiday capsule collection—and arm makeup-loving baddies with the tools to survive/thrive this season—Design Army conceived a wildly tongue-in-cheek, eye-popping campaign that celebrates holiday glam to the MAX. Made for those who love the bold drama that makeup can bring to your life, this creative story unabashedly screams beauty like you’ve ever seen. We invite you to embrace, own (and maybe even slightly enjoy) the season’s chaos. And rest assured, whatever the festivities hold—you’ll face it all. Unapologetically.
Morphe Holiday Drama - Episode 1: “Merry Manners”
Morphe Holiday Drama - Episode 2: “Dinner Table Eye Roller”
Morphe Holiday Drama - Episode 3: “Lip Gloss Battle”